Dev Sharma is the campaigner behind some of Britain’s biggest food and health campaigns of the past decade, including the UK’s world-first ban on paid online junk food advertising, which came into force in January 2026.

 

He co-founded Bite Back 2030 with Jamie Oliver at the age of 14 and spent the next seven years challenging the rigged food system. With accomplishments from helping spark the UK’s child food poverty campaign to most notably spearheading the world's first online junk food marketing ban campaign, successfully getting it included in the Queen's Speech in 2021.

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Dev’s influence is felt globally. He has been recognised for his work in campaigning to ban online junk food advertising, advocating for holiday hunger and free school meals, and speaking on international platforms like the UN and the House of Commons. His relentless efforts have earned him a Diana Award and praise from figures like Jamie Oliver.

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Recently, he chaired the UK Govt’s first-ever youth inquiry into the cost of living. As former Chair of Bite Back 2030 and an ambassador for multiple food charities, Dev is a leading voice in health and environmental issues.